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The Non-Theme Theme

Don’t Want a Themed Event?

Some time ago we noticed a trend in requests for events that do not have a theme, but invoke a feeling or mood, which we affectionately call the Non Theme Theme. We often hear, “I want people to feel like they’re in a friend’s backyard,” or “I want the night to feel like a dinner in an elegant restaurant.” We found that what people are really talking about is an emotion cloaked behind a description that doesn’t necessarily come easy, which is why we listen very carefully to our clients’ vision and take each and every word into consideration as we shape our initial ideas together. We create different atmospheres with lighting, furniture, patterns, colors, table settings, and many more tools that help set the mood.